Donaflor

JardimDonaFlor

A refuge that inspires lightness, harmony, and contemplation.

WATCH THE PROJECT VIDEO

Exquisitely designed to encapsulate timeless beauty and sophisticated charm, the Donaflor 2022 Garden is an ode to well-being and serenity.

...It's a space that radiates a warm and contemporary atmosphere in equal measure. But above all, the garden is an oasis that pays homage to the oriental aesthetic, so acclaimed for its delicacy, minimalism, and for radiating a delicious sense of contemplation.

For the third year in a row, the architect Juliana Pippi conceptualized the project. The architect has long flirted with the aesthetic ideals of oriental culture, which is loaded with meaning and simplicity. Free of excesses, this visual language exalts minimalism and evokes values such as happiness, harmony, and, of course, lightness.

The striking Gazebo Shoji, designed by Juliana, was the architectural element that guided the concept of Jardim Donaflor. The structure was inspired by the traditional sh?ji, hollow sliding panels or doors, which allow the soft entry of light.

The Jardim is punctuated by elements that make reference to oriental culture. On the wall, there are traditional omikuji bindings, and, complementing the ludic scenery, we observe flower box of different sizes containing bonsai kokedamas and giant tsurus suspended throughout the space. The green tone gives the garden an aura of freshness and carries a strong symbolic appeal: it represents health, balance, and harmony.

Besides Juliana, Marcelo Yamasita, partner-director of the company, and Mila Rodrigues, curator of the brand, make up the creative team. Together, they have defined the set of furniture for Jardim Donaflor, joining expressive talents to sign collections that exude affection and sensitivity, combining the purity of oriental aesthetics with the charm of Brazilian design.

Donaflor

One of the new names invited to join the team of partners of the brand is Yukihiro Yamaguchi. The talented designer has exhibited in several design fairs worldwide, such as the Salone Satellite, in Milan, and adds two exclusive pieces of furniture to the Jardim: the Obi chairs and the Emon lamps, both extremely elegant without losing the simple and minimalist aesthetics that Yamaguchi has as a signature.

The charm of the Jardim continues when we observe the pieces designed by Henrique Schreiber, also invited to complement the project with his expertise in working with materials. The wooden bases and the aluminum back of the Sagano sofas provide doses of freshness and lightness to the project. The Sagano table, with its base plotted in nautical rope, brings a touch of flair to the Jardim.

Also on display are furnishings signed by professionals already known in Brazilian design, accomplices of Donaflor through various successful partnerships. The armchair Irupé, by Rejane de Carvalho Leite, which emanates comfort and invites us to rest, the coffee tables Ishi, by Plume Studio, complementing the collection that already includes side tables, successful products in the brand's portfolio, the side tables Dobra, by Lattoog, and the Palha rug finish off the concept of the Jardim.

The Jardim translates perfectly Donaflor's DNA. It is a project that blends an impeccable furniture curation, and draws a captivating visual narrative that invites us to live life outside, always with a lot of lightness and freshness.

Marcelo Yamasita

At Jardim Donaflor, we follow values aligned to orientalism that relate directly to the brand: comfort and well-being, aesthetic delicacy, and minimalism.

Marcelo Yamasita

Commercial Director

Mila Rodrigues

With each of the designers we searched together the best way to express in products values that we consider important in the Japanese philosophy. The beauty of the simple, inspiring nature and the handmade are easily perceived in this collection with such a welcoming result.

Mila Rodrigues

Curator

Juliana Pippi

The inspiration for this project was lightness and well being. A touch of oriental aesthetics that I appreciate so much with a dash of "Brazilian bossa".

Juliana Pippi

Architect